If You're Unhappy And You Know, Hanky-Panky: Adultery in Advertising

We all started off as the lonely single ones with no soul mate. Just staying home and crying to every single romance movie we saw on Netflix while hoping for someone to step in to become our companion. And then our wish came true, someone who we can love and go to finally steps in to create the most impact in our life. That's when the huge commitment began with the dating, proposal, engagement, marriage, children etc.. And then we live happily ever after...

Or is it?

When things starts to rapidly decline as couples are unable to work out their deteriorating relationship, they often face the difficult decision of breaking up or divorce . However, some decided to face the hassle of being in denial by choosing infidelity or better known as, "cheating".

Suddenly, something immorally disturbing happened in the advertising and marketing industry.
That's when we start seeing advertisements that promotes the unfaithful act in the relationship....

What is going on? Why are they advertising this and giving people the wrong message that cheating is a good things when it's not? These just increases the number of infidelity. Especially since we are now living in a hookup culture as well as a rising number of break ups and divorce, this just made it worse. There are even ones that have the indirect message like this one for example.

Seriously??? A snack advertisement??

Instead of being unfaithful to your loved ones, just simply break up with them if you feel unhappy with your relationship. Because once you started cheating, you will lose trust as well as receiving bad reputation which will lower your good chance of finding a long lasting relationship. That's why we have relationship or marriage counsellors now a days.

You know what they say, “Earthquakes just happen. Tornadoes just happen. Your tongue does not just happen to fall into some other girl's/boy's mouth!"

A Laughter A Day Keeps A Doctor Away

"A day without laughter is a day wasted."

- Charlie Chaplin

What is life without shits and giggles? Humour is something that not a single human being would live without. In the world of advertising, that's why humour is being included to brighten our day. 

Some are cheesy

Some are clever

Some are cute

And some are well executed

Studies say that 69% percent of the ads creates the highest impact by using humour. Another study will show that humour inadvertising, while impactful, does not translate into motivating the consumer into buying. 

Sometimes, people have different sense of humour meaning some may find it funny and others don't. Most of the time, it's because the older we get, the less laughs we'll do. Yet the advertising industry continues to produce funny ads to get us to laugh our butts off while it tries to sell their product. However, humour is tough to write and produce which is why it's rare to find a good and funny ad to giggle. 

There are times when funny campaign can attract attention yet fail to motivate; insult people; even do

damage to its brand as we have seen. Most of them crosses the line.

No matter how funny it the ad can be, we just need to be sensitive of what others will think and feel about. Will they be offended by it? Does the ad have something that is ideologically disturbing? Will it create controversies? Those are the things that people just need to keep in mind of.