"A day without laughter is a day wasted."
- Charlie Chaplin
What is life without shits and giggles? Humour is something that not a single human being would live without. In the world of advertising, that's why humour is being included to brighten our day.
Some are cheesy
Some are clever
Some are cute
And some are well executed
Studies say that 69% percent of the ads creates the highest impact by using humour. Another study will show that humour inadvertising, while impactful, does not translate into motivating the consumer into buying.
Sometimes, people have different sense of humour meaning some may find it funny and others don't. Most of the time, it's because the older we get, the less laughs we'll do. Yet the advertising industry continues to produce funny ads to get us to laugh our butts off while it tries to sell their product. However, humour is tough to write and produce which is why it's rare to find a good and funny ad to giggle.
There are times when funny campaign can attract attention yet fail to motivate; insult people; even do
damage to its brand as we have seen. Most of them crosses the line.
No matter how funny it the ad can be, we just need to be sensitive of what others will think and feel about. Will they be offended by it? Does the ad have something that is ideologically disturbing? Will it create controversies? Those are the things that people just need to keep in mind of.
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