Fake is Everywhere

When it comes to advertising, marketers tried their best to make their product as appealing to the eye of their target audiences as possible. So what they came up with is to lie about the quality of the product in their ad.

The result works as people purchases the companies' product. However, the customer often became disappointed once they open the boxes of their purchased item. This often create conflicts with the company and their relationships with the customers which is very important in the world of business. After the consumers found out the truth behind the fake advertising, the company will often receive a bad reputation of displaying lazy production and often times, no care for their customers.

I'm not saying that doing this is good, but hey, at least they make money from false advertising.

This form of advertisement can tell us how easy it is to trick the customers into buying their products thus making it a powerful way to persuade people since people now a days received messages more visually than auditory. 

SEX

Now that I got your attention, I will be discussing about attention spans in the world of advertising.

Back in the old days, the average attention span was 12 minutes ten years ago compared to today where it's down to 5 minutes all thanks to the addictive nature of browsing on internet.
No matter how much messages we get (3000-20000 a day), we barely acknowledged or processed all of them. The consequences of that would be that these messages will often ended up in spam or junk.

The issue here is no matter how desperate we want to capturing our target audience's attention, there are a lot of times where the advertising went over the board. Mainly in the second world countries like Vietnam, Hong Kong, China etc... where they are in a great need of good advertisements in the heat of stress with winning competitions, this is where the spams are needed to block the other competitors in order to be successful.

Ok we get it that you want us to buy your product but please, will the spam help? No matter how effective it is to annoy us, is it making the customers happy?

The Art of Profanity: Advertising without giving a rat's ass

We were always being taught not to swear like a sailor since swearing will give other's bad impression of you since it is considered impolite and lack of etiquette.

Meanwhile, in the world of advertising...

Screw etiquette! In the advertising industry, the use of profanity is often used as a form of humour such as pun of the company name like "Sofa King" because humour is often memorable for the audience to remember since it's often something to giggle at.
Not only that profanity is used for shits and giggles, they can also be used as a form of connotation to make their sound strong and striking to their target audience.

It's risky a move to pull but which company did it, they must have a courage to do so.

Meme Ad

Meme may be pretty cliche because we often see it a lot online. However, due to the amount of humour it produce, it hides the annoyance of cliche which makes it fun to use over and over again. Plus it's memorable. That is why meme ads are being used.

Here's a meme ad I made.