We were always being taught not to swear like a sailor since swearing will give other's bad impression of you since it is considered impolite and lack of etiquette.
Meanwhile, in the world of advertising...
Screw etiquette! In the advertising industry, the use of profanity is often used as a form of humour such as pun of the company name like "Sofa King" because humour is often memorable for the audience to remember since it's often something to giggle at.
Not only that profanity is used for shits and giggles, they can also be used as a form of connotation to make their sound strong and striking to their target audience.
It's risky a move to pull but which company did it, they must have a courage to do so.
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