However, photoshopping can create a powerful effect on the ad and their audience because it can sometime create misleading images that fits their expectation until they see the actual product.
Such as in food advertisements, the burger make look very fresh and appetizing. And I gotta admit, they look very attractive. While waiting in line for my burger, I was expecting my burger to look like this.
As I open my box of burger, this is what I get..
Upsetting isn't it? I'm telling you, photoshop is a very powerful tool in the marketing industry.
It's even worse when it comes to body and fashion in the Fashion Industry. Since we live in a society that is really crazy over beauty and body images, photoshopped images alters the self-conscious audience's perception of reality. That's when the abuse begins.
Like Lorde for example, the photoshopping upset the young singer as she feels she isn't herself in the airbrushed picture that she posted on her Twitter account.
It's even worse on many fashion advertisements. When I was a kid, I used to think all women have flat stomachs and no belly fat folds all thanks to those photoshopped images I've seen on many forms of medias.
Check out these before and after photoshop comparisons.
Because of how much abuse photoshop does to alter the reality of body images, it angers a lot of people. That's when, you'll see some campaign like this.
I am not saying that photoshopping is bad for marketing. If used right, it can create some humour or optical illusions just for laughs for the audience. Like these Colgate campaign I found. At first glance, I only notice the food that are stuck between the teeth until a few second later, I noticed an intentional photoshop mishap.
Now that's more like it!
Before I wrap up this second blog post of mine, sit back and enjoy watching this video! :)
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