Tuesday 30 September 2014

Food For Thought


We always have been in a situation where we often crave for food after a busy day. Because most of us don't really have time to make food, they turn to fast foods. Food is no exception since it's a satisfaction for our tummy. Ever since 1997, the Food industry in the United Sates have spent about $7 billion while the US Dept. of Agriculture spent only $330 million. The fast food industry alone have spent over $4 billion a year in advertising. Why alone? Because Advertising Agencies can’t make money on government agencies.

 

As you may have noticed, 50% of ads on televisions are food ads, mostly on children's shows. These ads are overpowered by unhealthy food products (34% for candy and snacks, 28% for cereal, 10% for fast food, 4% for dairy products, 1% for fruit juices, and 0% for fruits or vegetables). 

Because of this, children are almost never been exposed to public service announcements or advertising for healthier foods. No matter how great and appetizing these advertisements appear, there are some negative reaction to it. Mostly due to the growing obesity rate. People often blame the company for the cause. That's when there's campaign about banning junk food advertisements.




If promoting junk food becomes prohibited, the company will be doomed for the lack of marketing. Yes, raising awareness for healthy choices is a great way to lower the obesity rate. But why banning the ads?
This is much better than the banning campaign.



 I don't understand why people blame the advertisement for being the cause of the growing obesity rate. It's the individual's fault for their choice to make themselves and other's have an unhealthy diet.
People just need to be more responsible with their diet.

Just hit treadmill or make salad or something instead of blaming or suing the advertising/food company. Gosh..

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