Personal Definition of Advertising

The term "advertisement" has a broad definition that are often being used in the marketing industry.
Some say that it's a paid announcement, and some say it's money business.
Most popular term is that it's a way to way to catch people's attention.

However in my own definition, advertisement is a persuasive form of visual communication that guides and affects one's psychological impression of the product as well as enables their desire and needs.

Fake is Everywhere

When it comes to advertising, marketers tried their best to make their product as appealing to the eye of their target audiences as possible. So what they came up with is to lie about the quality of the product in their ad.

The result works as people purchases the companies' product. However, the customer often became disappointed once they open the boxes of their purchased item. This often create conflicts with the company and their relationships with the customers which is very important in the world of business. After the consumers found out the truth behind the fake advertising, the company will often receive a bad reputation of displaying lazy production and often times, no care for their customers.

I'm not saying that doing this is good, but hey, at least they make money from false advertising.

This form of advertisement can tell us how easy it is to trick the customers into buying their products thus making it a powerful way to persuade people since people now a days received messages more visually than auditory. 

SEX

Now that I got your attention, I will be discussing about attention spans in the world of advertising.

Back in the old days, the average attention span was 12 minutes ten years ago compared to today where it's down to 5 minutes all thanks to the addictive nature of browsing on internet.
No matter how much messages we get (3000-20000 a day), we barely acknowledged or processed all of them. The consequences of that would be that these messages will often ended up in spam or junk.

The issue here is no matter how desperate we want to capturing our target audience's attention, there are a lot of times where the advertising went over the board. Mainly in the second world countries like Vietnam, Hong Kong, China etc... where they are in a great need of good advertisements in the heat of stress with winning competitions, this is where the spams are needed to block the other competitors in order to be successful.

Ok we get it that you want us to buy your product but please, will the spam help? No matter how effective it is to annoy us, is it making the customers happy?

The Art of Profanity: Advertising without giving a rat's ass

We were always being taught not to swear like a sailor since swearing will give other's bad impression of you since it is considered impolite and lack of etiquette.

Meanwhile, in the world of advertising...

Screw etiquette! In the advertising industry, the use of profanity is often used as a form of humour such as pun of the company name like "Sofa King" because humour is often memorable for the audience to remember since it's often something to giggle at.
Not only that profanity is used for shits and giggles, they can also be used as a form of connotation to make their sound strong and striking to their target audience.

It's risky a move to pull but which company did it, they must have a courage to do so.

Meme Ad

Meme may be pretty cliche because we often see it a lot online. However, due to the amount of humour it produce, it hides the annoyance of cliche which makes it fun to use over and over again. Plus it's memorable. That is why meme ads are being used.

Here's a meme ad I made.

If You're Unhappy And You Know, Hanky-Panky: Adultery in Advertising

We all started off as the lonely single ones with no soul mate. Just staying home and crying to every single romance movie we saw on Netflix while hoping for someone to step in to become our companion. And then our wish came true, someone who we can love and go to finally steps in to create the most impact in our life. That's when the huge commitment began with the dating, proposal, engagement, marriage, children etc.. And then we live happily ever after...

Or is it?

When things starts to rapidly decline as couples are unable to work out their deteriorating relationship, they often face the difficult decision of breaking up or divorce . However, some decided to face the hassle of being in denial by choosing infidelity or better known as, "cheating".

Suddenly, something immorally disturbing happened in the advertising and marketing industry.
That's when we start seeing advertisements that promotes the unfaithful act in the relationship....

What is going on? Why are they advertising this and giving people the wrong message that cheating is a good things when it's not? These just increases the number of infidelity. Especially since we are now living in a hookup culture as well as a rising number of break ups and divorce, this just made it worse. There are even ones that have the indirect message like this one for example.

Seriously??? A snack advertisement??

Instead of being unfaithful to your loved ones, just simply break up with them if you feel unhappy with your relationship. Because once you started cheating, you will lose trust as well as receiving bad reputation which will lower your good chance of finding a long lasting relationship. That's why we have relationship or marriage counsellors now a days.

You know what they say, “Earthquakes just happen. Tornadoes just happen. Your tongue does not just happen to fall into some other girl's/boy's mouth!"

A Laughter A Day Keeps A Doctor Away

"A day without laughter is a day wasted."

- Charlie Chaplin

What is life without shits and giggles? Humour is something that not a single human being would live without. In the world of advertising, that's why humour is being included to brighten our day. 

Some are cheesy

Some are clever

Some are cute

And some are well executed

Studies say that 69% percent of the ads creates the highest impact by using humour. Another study will show that humour inadvertising, while impactful, does not translate into motivating the consumer into buying. 

Sometimes, people have different sense of humour meaning some may find it funny and others don't. Most of the time, it's because the older we get, the less laughs we'll do. Yet the advertising industry continues to produce funny ads to get us to laugh our butts off while it tries to sell their product. However, humour is tough to write and produce which is why it's rare to find a good and funny ad to giggle. 

There are times when funny campaign can attract attention yet fail to motivate; insult people; even do

damage to its brand as we have seen. Most of them crosses the line.

No matter how funny it the ad can be, we just need to be sensitive of what others will think and feel about. Will they be offended by it? Does the ad have something that is ideologically disturbing? Will it create controversies? Those are the things that people just need to keep in mind of.